Mikimoto - 130 years

Japanese jeweler Mikimoto is ringing in well over a century of business with a star-studded campaign.


In the latest slot, “Love Pearls,” a lineup of celebrities, including American fashion designer Marc Jacobs, offer congratulatory comments in honor of the company’s 130-year anniversary. Platforming stories of personal interactions with Mikimoto’s cultured pearls, seven famous friends uplift the brand’s standing as a purveyor of contemporary luxury.

Platforming pearls
Mikimoto’s new campaign documents a sit-down with well-known figures who have connections to the heritage brand’s cultured pearls.

Among those included in Love Pearls are Mr. Jacobs, Chinese actor Dilraba Dilmurat, Japanese singer Mari Natsuki, Chinese actor Song Weilong, Japanese model Ai Tominaga, Thai actor Jirayu Tangsrisuk and Japanese actor Taishi Nakagawa.

In interview-style short films, each person speaks to their appreciation of the jewelry and the 130 years in which Mikimoto has been making it. Additionally, a dedicated landing site is now live.

Spanning countries and industries, the individuals not only offer shows of support for the luxury jeweler’s observance but diverse fanbases following along via social media and otherwise.

Source: https://www.luxurydaily.com/famed-mikimoto-fans-join-house-for-love-pearls-campaign-new-new/